All About You by Deepika Padukone

Our campaign for 'All About You' by Deepika Padukone is a symphony of style, comfort, and the individuality of the modern woman. Through a tapestry of earthy tones, bold prints, and delicate fabrics, we crafted a narrative that celebrates femininity and self-expression. Collaborating closely with Deepika Padukone, we shaped a campaign that reflects her personal style ethos, merging it seamlessly with the brand’s fashion-forward vision.

This collaborative spirit extends into our fashion TVC ad, where whimsy meets wearability, illustrating the versatility of the collection across diverse scenarios. The ad is crafted to show that these are not just clothes; they're a lifestyle choice that brings a touch of magic to everyday moments. With each scene, we demonstrate how effortlessly the collection transitions ordinary settings to the extraordinary. Our objective was to create a visual and emotional connection with the audience, highlighting how each garment is perfect for any part of their storied lives.